Total Credits: 1 Advance Credits
Does online qual feel unapproachable? What does the set-up of online and in-person projects have in common, and how are they different? And how does one even get started? Learn how thoughtful design, careful planning, and clean recruiting will maximize your project’s chance for success. Hear true tales and tips from longtime QRCA members. After this session, you’ll have the knowledge and confidence to be ready to launch your first online project.
| Presentation Slides (1.4 MB) | 15 Pages | Available after Purchase |
Shannon Danzy leads research, insights and strategy at RALLY, an issues-driven communications firm. Since working on her first ad campaign for AT&T, Shannon’s been obsessed with reading culture and helping companies connect to it. A strategist for life, Shannon’s experience includes her own insights consultancy, head of custom research and insights for the U.S. office of MediaCom, a global media communications agency, and the Partnership for a Drug-Free America.
A graduate of Dartmouth College, Shannon is a member of EPIC, Insights Association, QRCA and APG. She champions diversity and inclusion in the research and insights industry as Chair of the QRCA’s Inclusive Culture Committee, a member of Insights Association’s IDEA (Inclusion, Diversity, Equity and Access) Council and through speaking engagements.
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