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On Demand

Total Credits: 1 Advance Credits

Average Rating:
Not yet rated
Speaker(s):
Betty Adamou |  Meghan Lazier, MA
Duration:
1 hour, 41 Minutes
Format:
Audio and Video
Original Program Date:
Aug 13, 2020
Short Description:
Join other students and young professionals to learn how games and gamification can drive high levels of engagement in market research studies and with brands. When you leave this session, not only could you be Dungeon or Animal Crossing Master, you’ll understand the science behind why games are so engaging and what successful game-based research looks like. You’ll also get to know why so many industries from retail to non-profits are employing gamification to make non-fun experiences, well, fun.
Price:
$0.00 - Non-Member Price
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Not Found
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   3
Categories:
Analysis & Reporting |  Moderating/Facilitation |  Research Design
Speaker(s):
Jennifer Cuthill |  Sara Dougherty
Duration:
55 minutes
Format:
Audio and Video
Original Program Date:
Jan 31, 2020
Short Description:
Curious to learn how you can use digital ethnographies to gain rich insights? Then this session is for you! Jennifer and Sara will share all the practical tips and tricks they have learned over years of conducting digital ethnographies. You will leave the session with the knowledge you need to run a successful digital ethnography study … and you will have another methodology to include as part of your research toolkit!
Price:
$50.00 - Non-Member Price
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Not Found
On Demand

Total Credits: .5 Advance Credits

Average Rating:
   3
Categories:
Analysis & Reporting |  Consulting
Speaker(s):
Silvana di Gregorio
Duration:
27 minutes
Format:
Audio and Video
Original Program Date:
Jan 31, 2020
Short Description:
We live an in age of artificial intelligence, where algorithms make suggestions to us and even make decisions that impact us. Evolving technology is giving us unprecedented access to more data sources than ever before and changing the way businesses gather and treat data in research. The presentation will explore these evolving tools and discuss how QRCs can harness these tools to better support our work and get to deeper insights. We will discuss different considerations for qualitative researchers.
Price:
$50.00 - Non-Member Price
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Not Found
On Demand

Total Credits: 1 Advance Credits

Average Rating:
Not yet rated
Categories:
Moderating/Facilitation |  Research Design
Speaker(s):
Mpho Mpofu
Duration:
58 Minutes
Format:
Audio and Video
Original Program Date:
Jan 31, 2020
Short Description:
How can a brand gain greater access to their consumers and achieve front-row seats into their lives? Imagine an opportunity to wake up with the consumer and be part of their day from the moment they rise until they go to bed; a way to experience in real-time the influences and circumstances that shape consumer decision-making at every touchpoint during the day. WhatsApp has become a preferred form of communication in emerging markets. It is familiar, easily affordable, and accessible (compared to other research platforms). This presentation will demonstrate how one can use WhatsApp as a multidimensional but non-intrusive lens into consumer lives through the use of text, audio, and video connections. The methodology can be leveraged as a continuous ethnography throughout the day. It can give us access to every step in their experience and moments of influence.
Price:
$50.00 - Non-Member Price
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Not Found
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   3
Categories:
Analysis & Reporting |  Research Design
Speaker(s):
Kristine Remer, CCXP
Duration:
50 minutes
Format:
Audio and Video
Original Program Date:
Jan 30, 2020
Short Description:
Usability testing makes up a tiny fraction of the UX research discipline. More often, UX researchers use techniques such as wizard of oz, contextual inquiries, and Kano analysis to ensure companies solve the right customer problems. Learn about the different types of UX research, when to apply them, and ways to communicate and design actionable insights, such as task analyses and empathy maps. If you’d like to a gain a broad understanding of UX research or learn more about the intersection between UX and product management—this session is for you.
Price:
$50.00 - Non-Member Price
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Not Found
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   1
Speaker(s):
David W. Tuffy
Duration:
59 minutes
Format:
Audio and Video
Original Program Date:
Jan 30, 2020
Short Description:
Digital innovations have lowered barriers to entry, disrupted once-reliable business models, and dramatically decreased the time it takes for new products to become obsolete. While many organizations are adopting Agile practices, they often fail to grasp the underlying principles needed to see results. Agility is not about doing more faster and cheaper. It is about understanding the market as early as possible, so you can focus on what’s most important. Successful companies engage in continuous conversation with their audience as the foundation of Agile methodologies. In this session, you’ll learn from an early adopter of the Agile movement on how to build a culture of continuous innovation top-down and bottom-up.
Price:
$50.00 - Non-Member Price
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