Qcast - Cultural Nuance: Connecting with Black and Latino Consumers for Diverse Market Growth


APRIL 2024 QCAST

PLEASE NOTE: THIS QCAST WILL NOT BE RECORDED.

How can businesses gain a competitive edge with Black and Latino consumers?   

Achieving maximum brand growth requires actively cultivating connections within the Black and Latino consumer markets. Their evolving culture and influence positively shape America’s landscape and contribute to brand revenue. 

This session will explore how understanding and respecting the cultural nuances of Black American and Latino consumers can amplify the impact of a brand’s marketing. We’ll also discuss how marketers and researchers can culturally connect with Black and Latino participants via recruiting, research tools and interviewing.   

In this candid conversation, our speakers will share insights on key topics including:  

 

Attendees will come away with a deeper understanding of: