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Webinar

Analytical Strategies and Tools for Online (and Offline) Studies – Traditional to Digital


Total Credits: 1 Advance Credits

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Presenters:
Michelle Finzel |  Pam Goldfarb Liss |  Kristi Jackson |  Katrina Noelle |  Maria Virobik |  Rob Volpe
Duration:
90 Minutes

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Description

The amount of data we gather in some qualitative studies can be overwhelming – especially data from multi-day message boards. Traditional methods of analysis are functional, but they can be time-consuming. Digital tools can assist in the process. This webinar will begin with a quick review of traditional (no-tech or low-tech) tools, then will expose you to a sampling of higher-tech tools (Delve, NVivo, Reduct, and Relative Insight), explained by the QRCA members who use them. This will not be a how-to session; rather, it is “tasting menu” of some of the tools that can make the analysis of qualitative data less daunting.

Presenters

Michelle Finzel's Profile

Michelle Finzel Related seminars and products: 1

President

Maryland Marketing Source, Inc.


Michelle Finzel has been saying, “Thank you for calling Maryland Marketing Source. How may I help you?” since she was 8-years-old. As the current President of Maryland Marketing Source, Inc., Michelle leverages her unique perspective of the industry’s development over the past 30 years and embraces the nuanced roles she has to play as a small business owner in her hometown of Baltimore, Maryland in order to provide her clients with the streamlined results and personalized service they appreciate and expect. She also endeavors to ensure her company is an asset to the community by supporting other minority businesses, sponsoring local children’s sports teams, and engaging in projects that directly benefit the State of Maryland. Michelle has been published several times and has presented at several industry- and communications-focused conferences. She currently serves as Chair of the Field Committee for the Qualitative Research Consultants Association (QRCA), has served on the board of the Baltimore Chapter of the American Marketing Association (AMA), and is a member of the Insights Association (IA).


Pam Goldfarb Liss's Profile

Pam Goldfarb Liss Related seminars and products:

President/Big Brain

LitBrains-Igniting Ideas!


With 20-plus years of experience in qualitative market research, Pam has talked to consumers about everything from soda pop, cows, toys and home appliances to video games, diabetes meters, shopping and technology.  She is president and ‘big brain’ of her qualitative research firm, LitBrains-Igniting Ideas! Pam is an avid speaker, writer and teacher on the best practices of moderating. A creative moderator who prides herself on being adept at a variety of methodologies and projective tools, Pam just recently presented to her qualitative research colleagues on new approaches to projective exercises for online and in person qualitative research events entitled ‘Primp Up Your Projectives’. She teaches a course at RIVA Market Research Institute on advanced moderating with kids and teens. With COVID-19 quickly moving our qualitative world to the online methodologies Pam has enjoyed doing for more than a decade, she is very exicted to move her RIVA course ‘Moderating with Kids and Teens’ online this fall. Pam is also on the board of directors of the Qualitative Research Consultants Association whose mission is to ensure the ongoing professionalism of qualitative research. After more than a decade living in New York and Washington DC, Pam currently lives back in her hometown of Minneapolis with her husband and pre-teen daughter.  


Kristi Jackson's Profile

Kristi Jackson Related seminars and products: 1

Ph.D., President

Queri


Dr. Kristi Jackson is a Qualitative Senior Scientist at QualityMetric. She also founded Queri in 2002 to provide resources and coaching to NVivo users worldwide. With over 25 years of experience in qualitative research design, data collection, analysis, reporting, and stakeholder relations, Kristi is an expert in a diverse array of qualitative methodologies. Her theoretical frames tend to be sociological and her research interests include conceptualizations of qualitative research transparency and the constantly changing spaces where qualitative researchers and technologies meet.

 

Kristi is the lead author of the 2019 edition of Qualitative Data Analysis with NVivo. The 2013 edition of this book, which she also co-authored, is a Sage Publications best-seller.


Katrina Noelle's Profile

Katrina Noelle Related seminars and products: 1

President

KNow Research & Scoot Insights


Katrina Noelle is principal of KNow Research, an insights consultancy based in San Francisco, CA that has been designing custom research design for clients by combining methodologies from traditional in-person research with online and mobile approaches for over 17 years. She is also co-Founder of Scoot Insights, whose trademarked Scoot Sprint approach helps decision-makers choose the right direction. Katrina relishes the opportunity to empower and support talented women on her team and in her network of expert partners.  She is proud to have made KNow Research one of the newest, certified members of the Women’s Business Enterprise National Council (WBENC) as well as being a champion of women in and out of the insights community.


Maria Virobik's Profile

Maria Virobik Related seminars and products:

Owner

ResearchScribe


Maria Virobik has been working as a qualitative research consultant since 1997 She provides analysis, project management, writing services and moral support to independent moderators and market researchers working in a broad range of categories.


Rob Volpe's Profile

Rob Volpe Related seminars and products:

CEO

Ignite 360


Rob founded Ignite 360 to deliver more than data to clients but real, actionable insights and recommendations. Leveraging his knowledge built over years working in marketing services at different agencies and client-side companies, Rob brings a practical application mindset to Ignite 360’s work. Specializing in innovation, shopper insights and brand strategy, Rob’s worked with and coached clients as they’ve made the transition from needs to jobs. Rob lives in San Francisco with his husband and 3 cats. He’s writing his first book “Everyday Americans: Discovering the 5 Steps to Empathy One Household at a Time”.   


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