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Launching Online Qual Projects: What's Different from In-Person

Total Credits: 1 Advance Credits

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Fiona Ray |  Shannon Danzy
1 Hour




Does online qual feel unapproachable? What does the set-up of online and in-person projects have in common, and how are they different?  And how does one even get started?  Learn how thoughtful design, careful planning, and clean recruiting will maximize your project’s chance for success. Hear true tales and tips from longtime QRCA members.  After this session, you’ll have the knowledge and confidence to be ready to launch your first online project.



Fiona Ray's Profile

Fiona Ray Related seminars and products:


Ready About

Fiona Ray founded Ready About Consumer Insights in 2013, after nearly 20 years experience helping brands develop strategies and communications at leading research and strategic consultancies and advertising agencies. As a Qualitative Researcher, she combines a background in strategy with a relentless curiosity about ‘the why’s’ behind people’s behavior and attitude.

Shannon Danzy's Profile

Shannon Danzy Related seminars and products:

Principal + Owner

danzy consults.

Shannon Danzy is a New York City-based qualitative research and brand strategy consultant, specializing in digital qualitative methods, communications testing and agile hybrid methods such as online ethnography combined with remote usability. She began consulting in 2011 after a decade in account planning and market research. A member of QRCA, Insights Association, EPIC and UXPA, she chairs QRCA’s Young Professionals Grant Committee and the NYC chapter of the New Research Speakers Club; both initiatives that look to strengthen and diversify the future of the market research industry.

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