Qcast - The Future is Greener Than You Think: What Qualitative Researchers Need to Know
Total Credits: 1 Advance Credits
- Average Rating:
- Not yet rated
- Categories:
- Research Design
- Speaker:
- Lauren Isaacson
- Duration:
- 1 Hour
Overview
In this session, we'll explore:
- The market opportunity: Why companies are investing heavily in understanding consumer attitudes toward climate adaptation, energy storage, green hydrogen, and sustainable procurement—and what qualitative methods can reveal that quantitative approaches miss
- Critical research gaps: How do consumers evaluate trade-offs between cost, reliability, environmental impact, and supply chain transparency? How do climate emotions intersect with adoption decisions? What drives trust (or skepticism) in green claims?
- The integrity imperative: How to reduce the environmental footprint of research operations—from digital practices to recruitment strategies—while strengthening methodological rigor and positioning your firm as a leader in sustainable research
Whether you're researching green technology, advising clients on sustainability, or seeking to align your research practices with your values, this session connects market insights with actionable frameworks.
Speaker
Lauren Isaacson Related Seminars and Products
Market & UX Research Consultant
Curio Research
Lauren Isaacson, MBA, is the founder and Research Lead of Curio Research, a Vancouver-based UX and market research consulting firm she established in 2016. With over 20 years of experience serving Fortune 500 clients, including Amazon, Microsoft, Google Cloud, and Meta, Lauren specializes in qualitative and quantitative research with particular expertise in green technology, sustainable businesses, and clean energy companies. She served as President of the QRCA from 2023-2024 and has been recognized with the QRCA Qualitative Research Excellence Award (2022) and 3-Star Thought Leader status for her contributions to the profession. A longtime advocate for environmental responsibility in business practices, Lauren is a member of 1% for the Planet and served on the board of Better Environmentally Sound Transportation for over a decade. She brings deep knowledge of both research methodologies and sustainable business operations to help the research community reduce its environmental footprint while delivering impactful insights.