Abby Leafe
New Leafe Research
Abby Leafe is the principal of New Leafe Research, a boutique qualitative research firm in Newtown, PA. She has been a practitioner of qualitative research for over 20 years after starting her career in advertising. She has conducted research in dozens of categories for brands ranging from global financial institutions to local not-for-profit organizations. Her first focus group was in a chat room in 1999, so she’s always loved being on the bleeding edge of technology for qual.