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On Demand

Total Credits: 1 Advance Credits

Average Rating:
   10
Categories:
Consulting |  Business Practices
Speaker(s):
William Leach
Duration:
58 Minutes
Format:
Audio and Video
Short Description:
The use of AI in qualitative research is here to stay and will only become more prevalent. How should qualitative researchers, especially those of us in the earlier stages of our careers, think about differentiating ourselves in this ever-changing landscape? 
Price:
$25.00 - Non-Member Price

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Program

Average Rating:
   10
Categories:
Business Practices
Speaker(s):
Lisa Horwich |  Jessica Santos |  Jessica Clark |  Stuart Pardau |  Carole Piovesan
Duration:
6 Hours
Short Description:
The evolving landscape of data privacy has a major impact on how qualitative researchers handle participant data, and being familiar with the major data privacy regulations including HIPAA, GDPR and CCPA is a must. This course will empower you not only to understand the universe of data privacy but also to implement best practices across your qualitative research projects.
Price:
$299.00 - Non-Member Price

Not Found
On Demand

Total Credits: 2 Advance Credits

Average Rating:
Not yet rated
Categories:
Consulting |  Research Design |  Moderating/Facilitation |  Analysis & Reporting |  Communication
Speaker(s):
Kathryn Topp |  Doug Guion
Duration:
2 Hours 3 Minutes
Format:
Audio and Video
Short Description:
For our May 5, 2023 event, the QRCA Chicago Chapter will welcome Kathryn Topp and Doug Guion from Yabble. In this presentation Kathryn will talk through the basics on AI, and how you can adopt it into your research practices right now today. She will talk about tools that exist currently, what’s the future horizons look like and some of the ‘watch out’s’ and things to think about when using AI.
Price:
$25.00 - Non-Member Price

Not Found
Live Event

Total Credits: 0 Advance Credits

Average Rating:
Not yet rated
Categories:
Moderating/Facilitation |  Communication
Speaker(s):
Sam Evans |  Jo Ann Hairston |  Amber Tedesco
Duration:
1 Hour 30 Minutes
Location:
Rockville, Maryland
Short Description:
We are excited to be hosting an in-person DC Chapter Meeting at RIVA's office location in Rockville, MD. We will discuss general business as well as share information from the QRCA and IA Conferences. If there is a topic from a conference you would like to share with the group, please let us know.
Price:
$25.00 - Non-Member Price
Date:

Fri, Apr 12, 2024 - 11:00am to 12:30pm CDT


Not Found
On Demand

Total Credits: 3 Advance Credits

Average Rating:
   9
Categories:
Consulting |  Research Design |  Project Management |  Business Practices
Duration:
2 Hours 57 Minutes
Format:
Audio and Video
Short Description:
We are hearing a great deal about AI (artificial intelligence) lately, and many colleagues are asking how it might impact our work as qualitative researchers.
Price:
$75.00 - Non-Member Price

Not Found
On Demand

Total Credits: 2 Advance Credits

Average Rating:
   6
Categories:
Consulting |  Moderating/Facilitation |  Professionalism
Speaker(s):
Carlos Garcia |  Jay Zaltzman |  Mariana Melo-Vega
Duration:
2 Hours 1 Minutes
Format:
Audio and Video
Short Description:
Our next meeting will take place via Zoom and include three mini discussions on each of the following topics: DEI and market research. Carlos Garcia will lead a discussion about diversity, equity and inclusion and how we, as researchers, can deal with the challenge of understanding various groups that are different from our own. Trauma responsive research. Our newest chapter member, Mariana Melo-Vega, will lead a discussion about how we, as researchers, can plan for the presence of trauma both in our participants and in ourselves, and overview some best practices in being responsive to trauma. AI, marketing and research. Jay Zaltzman will lead a discussion about the impact of artificial intelligence on market research as well as the impact on our clients’ businesses. 
Price:
$50.00 - Non-Member Price

Not Found
On Demand

Total Credits: 1 Advance Credits

Average Rating:
Not yet rated
Bundle:
test bundle
Speaker(s):
Kristin Luck
Duration:
1 Hour, 11 Minutes
Format:
Audio and Video
Short Description:
Without a doubt, the competitive environment of the market research industry is changing rapidly and broadening from an old paradigm of traditional research to a new one that converges with both business intelligence and data analytics providers. Both GfK and Nielsen have sold off their custom research businesses in favor of building out syndicated products and third-party data providers are, in some cases, eliminating the need for primary research entirely. With the rise of automation, chatbots, and AI, many qualitative researchers are scratching their heads and wondering…where’s long-term opportunity?
Price:
$50.00 - Non-Member Price

Not Found
On Demand

Total Credits: 0.5 Advance Credits

Average Rating:
   1
Categories:
Consulting |  Research Design
Speaker(s):
Rodrigo dos Reis |  Janet Standen |  Michele Ronsen
Duration:
26 Minutes
Format:
Audio and Video
Short Description:
The most successful brands connect with consumers beyond customer experience and product performance — by taking action on issues relevant to their values. And our relationships with brands is increasingly affected by these personal values, especially among the younger generations. In this session, we showcase the groundbreaking work we did in Brazil leveraging AI to investigate what Brazilians expect from brands in terms of social action, and which social issues have the most positive potential impact across different categories. This session will be an opportunity to discuss the role of brands on social issues and how to apply new technology-powered approaches. Come learn how a similar approach could help you advise clients on how to strengthen their customer relationships!
Price:
$25.00 - Non-Member Price

Not Found
On Demand

Total Credits: 1.5 Advance Credits

Average Rating:
   5
Categories:
Research Design |  Project Management |  Business Practices |  Professionalism
Speaker(s):
Pascal Patenaude
Duration:
1 Hour 30 Minutes
Format:
Audio and Video
Short Description:
This interactive session will be in 3 parts: - An opening presentation by Upwords about tips for safeguarding against AI responses in asynchronous qualitative - A panel of Canadian platform providers, who will share how they are addressing these challenges, the hurdles with existing or in the pipeline solutions, including what they wish we could do (e.g. during screener or discussion guide development, onboarding participants and other suggestions to validate identity) (~30mins). Online platform providers TDB. - As a group, we would then brainstorm potential solutions and share best practices for the future (summary of the June session)
Price:
$30.00 - Non-Member Price

Not Found
Live Event

Total Credits: 3 Advance Credits

Average Rating:
Not yet rated
Categories:
Analysis & Reporting
Speaker(s):
Abby Leafe |  Tom Rich |  Maria Virobik |  Jodi McGee
Duration:
5 Hours
Location:
Princeton , New Jersey
Short Description:
Join us for an in-person joint chapter event to meet fellow Quallies in the NYC, NJ and Phila area, and to hear from four seasoned QRCA leaders on key aspects of report writing: how to be more creative in telling an interesting story, best practices in design and impact, and current benefits and limitations of AI in report writing
Price:
$75.00 - Non-Member Price
Date:

Fri, Apr 12, 2024 - 09:00am to 02:00pm EDT


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Product Type
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