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On Demand

Total Credits: 1 Advance Credits

Average Rating:
   25
Bundle:
QRCA’s New Online Qualitative Fundamentals Program
Categories:
Research Design |  Moderating/Facilitation
Speaker(s):
Kristin Howell (formerly Schwitzer)
Duration:
48 Minutes
Format:
Audio and Video
Short Description:
Learn how online bulletin boards (OLBBs) can take the place of your previously planned in-person focus groups and/or one-on-ones during COVID-19 with a safe, convenient, and highly flexible methodology that also works great for longitudinal and global studies.
Price:
$25.00 - Non-Member Price

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Webinar

Total Credits: 1.5 Advance Credits

Average Rating:
Not yet rated
Categories:
Moderating/Facilitation
Speaker(s):
Marta Villanueva
Duration:
1 Hour 30 Minutes
Short Description:
As one of the only market research veterans with a master’s in creative studies, Marta publishes and speaks in various industry organizations about how creative techniques can empower respondents to be creative, leading to breakthrough innovation strategies. Asynchronous virtual co-creation can strip away many of the empowering elements of collaboration. Maintaining control and ensuring consumers deliver on ideas is no small feat. So, does all of this bode poorly for asynchronous collaboration with consumers? It does not have to! You can still reach masterful solutions through asynchronous virtual co-creation by adjusting your approach
Price:
$50.00 - Non-Member Price
Date:

Fri, Apr 12, 2024 - 12:00pm to 01:30pm EDT


Not Found
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   29
Bundle:
QRCA’s New Online Qualitative Fundamentals Program
Categories:
Research Design
Speaker(s):
Jeff Walkowski
Duration:
1 Hour
Format:
Audio and Video
Short Description:
Get a high-level overview of all of the online methodologies available to qualitative researchers today. Video chats, text chats, and longer-term message boards will be covered, along with an introduction to social media research. Pros and cons of each method will be highlighted, along with considerations to help decide which method is best in certain circumstances.
Price:
$25.00 - Non-Member Price

Not Found
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   27
Bundle:
QRCA’s New Online Qualitative Fundamentals Program
Categories:
Research Design |  Moderating/Facilitation |  Project Management
Speaker(s):
Katrina Noelle
Duration:
1 Hour
Format:
Audio and Video
Short Description:
Get national reach and honor social distancing by conducting webcam interviews and groups. Interviews and small group discussions can be conducted over the phone, computer or tablet. They're easy for participants to join and for clients to observe live or recorded. Learn how to optimize your in-person moderation skills to the digital world. Get some tech tips on how to make the experience a smooth one for everyone involved. Add this synchronous tool to your toolbox to expand your options and meet people where they are!
Price:
$25.00 - Non-Member Price

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Program

Total Credits: 7 Advance Credits

Average Rating:
   186
Categories:
Consulting |  Research Design |  Moderating/Facilitation |  Project Management |  Business Practices
Duration:
Approx. 7 Hours
Short Description:
The online qualitative toolkit has grown tremendously over the past 20 years, with new digital methodologies vastly expanding the ways we talk to consumers. No longer are we limited to just chat groups or messages boards; today’s digital toolkit includes everything from real-time virtual focus groups to remote ethnography and even social media listening. Mastering these tools is critical for today’s qualitative researchers.
Price:
$149.00 - Non-Member Price

Not Found
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   16
Bundle:
QRCA’s New Online Qualitative Fundamentals Program
Categories:
Consulting |  Analysis & Reporting |  Communication
Speaker(s):
Kayte Hamilton |  Frank Gregory
Duration:
1 Hour
Format:
Audio and Video
Short Description:
Every day, millions of consumers share their experiences, perceptions, opinions, and actions from the comfort of their couch. These conversations are happening in real-time on social media channels, blogs, forums and in news site commentary. When in-person research methods aren’t possible…and even once they are again…one way to get an immediate baseline read on consumer wants, needs, sentiment, emotion, timing and influence on a research topic is through social conversation analysis. In this module, the presenters will share why social media conversation analysis is important to researchers, what information is available (teaser: it's not just social media channels!), how to talk about it with clients, and what it takes to get started.
Price:
$25.00 - Non-Member Price

Not Found
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   22
Bundle:
QRCA’s New Online Qualitative Fundamentals Program
Categories:
Research Design |  Moderating/Facilitation
Speaker(s):
Jennifer Dale
Duration:
1 Hour
Format:
Audio and Video
Short Description:
Learn how online focus groups via real time chat can expand your insights, lower costs, and increase the speed of your deliverable in today’s new world. Jennifer began her online qual journey using AOL chat rooms in 1995 and never looked back. She has since moderated over a thousand online focus groups and shares what ensures a boom and how to avoid a bust. Get the skinny on why this unsung online qual methodology deserves your attention. Don’t miss out!
Price:
$25.00 - Non-Member Price

Not Found
On Demand

Total Credits: 1.5 Advance Credits

Average Rating:
   5
Categories:
Research Design |  Project Management |  Business Practices |  Professionalism
Speaker(s):
Pascal Patenaude
Duration:
1 Hour 30 Minutes
Format:
Audio and Video
Short Description:
This interactive session will be in 3 parts: - An opening presentation by Upwords about tips for safeguarding against AI responses in asynchronous qualitative - A panel of Canadian platform providers, who will share how they are addressing these challenges, the hurdles with existing or in the pipeline solutions, including what they wish we could do (e.g. during screener or discussion guide development, onboarding participants and other suggestions to validate identity) (~30mins). Online platform providers TDB. - As a group, we would then brainstorm potential solutions and share best practices for the future (summary of the June session)
Price:
$30.00 - Non-Member Price

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